Brand Identity : Cultur’Ale
Cultur’Ale embodies tradition and innovation, blending ‘culture’ and ‘ale’ into a delightful fusion. Our halal-certified brews bridge market gaps, respecting time-honored traditions. With playful flavors and a burst of zest, we celebrate togetherness in every sip. CulturAle isn’t just a drink; it’s a cultural celebration in a bottle.
CSCT Cafe Rebranding
Dive into the cozy world of Central Station Coffee & Tea’s reimagined brand! The concept at the heart is “a hug in a mug.” I crafted an identity that wraps customers in warmth and community. With inviting colors, hand-drawn elements, and a logo that symbolizes unity, every sip becomes a comforting embrace.
The Type Specimen Scarf & Poster : 29LT Haza
Step into the dynamic world of typography meets fashion! Inspired by my multicultural roots, I crafted a scarf design that’s more than meets the eye. Enlarged Arabic characters dance playfully, highlighting the beauty of 29LT Hazal typeface. With a clean palette and bold layering, it’s wearable art that celebrates the intersection of design realms. Accompanying the scarf, a linguistic bridge unfolds on the poster, gracefully presenting the Arabic alphabet in English, enriching the narrative and inviting viewers to delve deeper into the cultural and linguistic dimensions of the 29LT Hazal typeface.
The Type Manifesto
Embark on a transformative journey within “The Type Manifesto,” where letters transcend their silence to become vibrant expressions of emotion. In this fabric-bound exploration, we redefine type as a canvas—a dynamic medium challenging the norms of modernist design. Witness the rebellion against the crystal goblet metaphor as each fabric page celebrates type as an expressive tool, urging you to embrace the chaos and discover the profound beauty within the untamed power of typography. Join us in breaking boundaries, dissolving rules, and stepping into a world where words dance with vitality and creativity knows no limits
Cafe Bustelo Rebrand
The limited edition rebrand mission was to blend tradition with modernity, capturing the spirit of Hispanic Heritage Month while enticing a new generation of coffee lovers. Inspired by Frida Kahlo and Latin celebrations, the packaging is a lively canvas of energy, creativity, and inclusivity. Through bold typography and vibrant motifs, the rebrand tells a story of cultural pride and celebration.
The Meta Book
Departing from the conventional, this project delves into the realm of visual language, employing symbols, icons, and illustrations to unlock new avenues of storytelling. The objective is to explore the power of visual narration, delving into the depths of communication beyond mere words. In this book, words and visuals intertwine as equal partners, guiding readers through a unique landscape of meaning and interpretation. As we venture into the realms of viral introduction and gestation, we invite you to join us on this captivating exploration of the symbiotic relationship between text and image.
